Join Our Team - Campaigns Manager
Purpose of job
Our busy Communications team works across both Leeds Grand Theatre and City Varieties Music Hall and provides support to the Hyde Park Picture House team as required.
As Campaigns Manager, you will be responsible for planning, creating and delivering innovative campaigns to maximise audiences and income across both Leeds Grand Theatre and City Varieties Music Hall.
Reporting to and working closely with the Marketing Communications Manager, you will nurture and manage positive relationships with both visiting companies and internal departments while ensuring all campaigns reach the desired target audiences across the region.
About you
As an accomplished and high-achieving Marketing Professional, ideally with experience working in the Arts or Cultural sectors, you will be confident and able to work both independently and collaboratively. You will be comfortable negotiating with external partners and able to create and present comprehensive campaigns, within budget and delivered on time.
You will thrive on managing deadlines and achieving financial targets that meet the forecasts of both our organisation and external producers. Data will be one of your passions and your use of CRM systems plus financial analysis will lead to insightful reporting.
About us
Leeds Heritage Theatres is a registered charity united by a single cause; to bring people together, create the extraordinary and provide a positive environment in which to entertain and educate.
Our three venues – Leeds Grand Theatre, City Varieties Music Hall and the Hyde Park Picture House – collectively present the very best in live performance, music, comedy and film; drawing audiences of around 350,000 a year from the Leeds city region and beyond.
We’re proud of who we are and what we do. With our combined, unique skills, we make a real difference. We inspire one another. We become stronger. Everyone is welcome to share in this labour of love.
Salary and Benefits
Contract Type: Permanent
Responsible to: Marketing Communications Manager
Salary: £30,113 per annum
Holiday entitlement: 20 days pa plus bank holidays, increasing after 3 and 5 holiday years
Benefits
- Generous average salary pension scheme, plus health and sickness benefits
- Regular staff offers and discounts for our venues and local businesses
- Free to use Employee Assistance Programme that supports your health and wellbeing
- Personnel investment and training
- Flexible working, including home working where suitable
Probation Period: Six months
Notice Period: One month
Hours: 37 hours a week, Mon-Fri (occasional evening and weekend working required). We encourage flexible, hybrid working with an expectation that colleagues spend a minimum of three days per week in the office. Additional time in the office may be helpful during the induction period
To apply
Applications are made by online form. Please note, the form must be completed in a single session. It cannot be saved and resumed later. As well as the standard details such as name, contact information and references, the form includes six questions (all listed below) designed to prompt thoughtful, focused answers to highlight your experience, ability and understanding of the role. Each question has a maxiumum response limit of 4,000 characters.
Campaigns Manager job description
(Please note: In a departure from the process set out in the recruitment pack, for this post, you will apply and provide disclosure information through a single online form)
The deadline for receipt of applications is Mon 13 October at 12pm.
If you have any questions about the role or the recruitment process, please contact humanresources@leedsheritagetheatres.com.
Application questions
- Describe a recent multi-channel marketing campaign you managed from start to finish. Include the channels you used and why, how you used data to inform your decisions in the campaign, as well as the outcomes.
- Tell us an example of a time when you have successfully managed multiple projects or deadlines. Explain which tools or methods you used to prioritise tasks and organise your workload. Highlight any challenges you encountered, such as managing expectations of key stakeholders and how you overcame them.
- Describe your experience of managing marketing budgets. Please list the level of responsibility you had in previous roles and a rough guideline to the amounts involved. Explain your approach to tracking spend, gauging cost-effectiveness and monitoring return on investment.
- Tell us about a time when you used available data to refine a marketing campaign or project. Explain which data sets were available and why you made your selection. Describe the analytical tools which were used, the information you gained and how this was used to shape the campaign. Highlight any measurable outcomes that were achieved.
- Which CRM and email marketing platforms have you used? Identify any named software packages that you have used and briefly describe the extent of your proficiency as well as how you have used them.
- Talk us through a campaign of which you are particularly proud. Explain the objectives of the campaign, what informed your decisions, how you analysed the outcomes and why you feel it was successful. Briefly list anything you would do differently if you had to do something similar again and why.
Our organisation is actively seeking applications from people from the global majority and those with a disability.
We are committed to promoting safeguarding and the welfare of children, young people, and vulnerable adults. Therefore, all appointments are subject to satisfactory pre-employment checks and relevant roles will need to complete an enhanced DBS check.