Join Our Team - Marketing Officer
Purpose of job
To deliver effective marketing campaigns across Leeds Heritage Theatres’ venues, with a focus on digital advertising, email marketing and campaign implementation, ensuring activity reaches the right audiences, achieves agreed objectives and delivers strong performance.
Leeds Heritage Theatres is looking for an organised, creative and data-led Marketing Officer to help deliver engaging multi-channel marketing campaigns across Leeds Grand Theatre and City Varieties Music Hall.
This is an exciting opportunity to play a key role in promoting a diverse programme of theatre, comedy, music, learning activity and special events while helping to grow audiences and maximise engagement across our venues.
You will support the delivery of integrated marketing campaigns across digital, email, print and outdoor advertising channels, ensuring activity is executed effectively, on time and in line with campaign objectives. You will lead paid digital advertising activity, helping plan, implement, monitor, and optimise campaigns across platforms such as Meta and Google Ads to achieve the best possible results.
Using audience and CRM data, you will help identify opportunities to attract new audiences, encourage repeat attendance, and improve campaign performance. Through audience segmentation, testing and ongoing optimisation, you will contribute to a data-led approach that supports both income generation and audience development.
Alongside campaign delivery, you will help monitor performance across multiple channels, providing reporting and insight that supports objectives and continuous improvement. You will also support the management of campaign budgets and maintain accurate records and reporting.
Working collaboratively with colleagues across Marketing, Communications, Programming, Box Office, Finance and external agencies and suppliers, you will help ensure campaigns are coordinated effectively and delivered to the highest professional standards.
At Leeds Heritage Theatres, we are proud to be an independent charity that generates most of the income needed to sustain our work ourselves. Through effective marketing, audience engagement and ticket sales, we can continue to care for our historic venues, support ambitious artistic programming and create opportunities for people and communities across Leeds to experience the arts.
In this role, you will play an important part in increasing awareness, driving attendance, growing audiences and supporting the long-term sustainability and success of Leeds Heritage Theatres and its charitable mission.
About you
You are an organised, data-led marketing professional with a passion for delivering effective campaigns, reaching new audiences and using insight to improve performance.
You will bring:
- Demonstrable experience of delivering multi-channel marketing campaigns across digital, email, print and other relevant channels
- Practical experience of setting up, managing and optimising paid digital advertising campaigns, including monitoring performance and adjusting targeting, creative and spend
- Experience of building and delivering targeted email marketing campaigns, using audience seg-mentation and testing to improve engagement and conversions
- A data-led approach to campaign planning and decision-making, with a strong understanding of performance measures and the ability to turn results into practical improvements
- Experience of using audience and CRM data to support effective targeting, audience acquisition and retention activity
- Strong organisational and time management skills, with the ability to coordinate campaign activity and prioritise multiple deadlines
- Excellent written communication skills and attention to detail, with the ability to produce accurate, audience-focused marketing activity
- Strong collaborative working skills, with the ability to liaise effectively with colleagues, agencies, suppliers and other external partners
You are proactive, highly organised and confident managing marketing activity from campaign set-up through to delivery, optimisation and reporting. You will be comfortable working with campaign data, managing practical budgets and balancing competing priorities to ensure activity is delivered on time, on budget and in line with agreed objectives.
You will understand how to use audience insight, digital channels and performance data to support campaign success and will be motivated by the opportunity to help Leeds Heritage Theatres reach diverse audiences, increase engagement and support the long-term sustainability of our venues and charitable mission.
For full details of the role please see the job pack.
About us
As a proud Leeds charity at the heart of the city’s cultural life, we inspire connection, nurture talent and make the arts accessible to all.
Across Leeds Grand Theatre, City Varieties Music Hall and Hyde Park Picture House, We present the very best in live performance, music, comedy and film, welcoming over 460,000 audience members each year. We create places where stories are shared, ideas explored and creativity thrives – supporting artists, engaging communities and keeping Leeds’ cultural heartbeat strong.
When we come together, extraordinary things happen. Join us and play your part in shaping something special.
Salary and Benefits
Contract Type: Permanent (subject to probation)
Responsible to: Marketing Manager
Salary: £27,158 per annum
Holiday entitlement: 20 days per annum plus bank holidays, increasing after three and five years
Location: Based across Leeds Heritage Theatres venues, with some flexibility
Benefits
- Generous average salary pension scheme
- Regular staff offers and discounts for our venues and local businesses
- Free to use Employee Assistance Programme that supports your health and wellbeing
- Training and professional development opportunities
- Flexible working
Probation Period: Three months
Notice Period: One month
Hours: 37 hours per week, Mon-Fri (with occasional evening and weekend working). We encourage flexible, hybrid working; this role cannot be fulfilled wholly remotely.
To apply
To apply, please complete our online application form for this role and our diversity monitoring form. Both forms can be found below. Please note, the application form must be completed in a single session. It cannot be saved and resumed later. As well as the standard details such as name, contact information and references, the form includes six questions (all listed below) designed to prompt thoughtful, focused answers to highlight your experience, ability and understanding of the role. Each question has a maximum response limit of 4,000 characters.
(Please note: In a departure from the process set out in the recruitment pack, for this post, you will apply and provide disclosure information through a single online form. Please do not submit a CV and cover letter, as these will not be considered)
The deadline for receipt of applications is Mon 26 October at 9am.
Interviews will involve a series of questions and a discussion to demonstrate your experience and approach to marketing campaign management.
If you need any reasonable adjustments to apply, please contact humanresources@leedsheritagetheatres.com.
Application questions
- Describe a marketing campaign that you have helped to deliver. What was your role, what channels were used, and what was the outcome? What did you learn from this campaign?
- Tell us about a digital advertising campaign you have worked on. How did you set it up, monitor performance, and make improvements during the campaign?
- Give an example of an email marketing campaign you have delivered. How did you decide on the audience, and how did you measure whether it was successful?
- Describe a time when data or audience insight influenced a marketing decision that you made. What did the data tell you and what action did you take?
- Marketing campaigns often involve competing deadlines and multiple stakeholders. Tell us about a time when you had to manage several priorities at once. How did you ensure everything was delivered successfully?
- Tell us about a marketing campaign or project that did not go as planned. How did you identify the issue, what actions did you take, and what was the outcome?
Our organisation is actively seeking applications from people from the global majority and those with a disability.
We are committed to promoting safeguarding and the welfare of children, young people, and vulnerable adults. All colleagues have a role in ensuring we are a safe environment and a duty to report concerns in the workplace.